Category: Naturalist

Lydia Pinkham : Savior of Her Sex or Savvy Huckster?

At a time when opportunities for women were tightly restricted, Lydia Pinkham began making and selling medicinal herbal brews from her kitchen and then built that business into a multimillion dollar marketing empire of female medicinal products.

For almost 100 years, this Wednesday’s Woman was the most recognized face in America. A savvy businesswoman, a shrewd marketer, and the self-declared Savior of Her Sex, she was Lydia Estes Pinkham who was to women’s health products what John Wanamaker was to department stores.

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